January 16, 2008, at 10:28 AM

20080116

When you seek to make cultural meanings part of the brand proposition, you are a guest in someone's house. The moment you start stuffing the silver into your pockets, that's when we're going to ask you to leave.
-- Grant McCracken in Anthropology and the new branding

Not sure why (to be more precise not sure I am in a mood to elaborate on it today) but it sounds about right ;)

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